At the end of the last century, many companies were striving to evolve from a production orientation to a marketing orientation. For some, developments in computing technology and data analysis methodologies promised to transform organizations, not just evolve them. Businesses have experimented with recent developments such as . . . Customer relationship management (CRM) Data warehousing On-line analytical processing (OLAP) Data mining Query tools Business intelligence Database marketing Relationship marketing Predictive marketing Marketing models Campaign management Marketing decision support systems Sales force automation My clients typically want to apply one or more of these to marketing problems such as sales tracking, customer retention, target marketing, or sales support. Often, they will already have a pilot project, either developed in-house or from a vendor, and they need help with: Testing Evaluation Data quality control Business process development Data analysis Capacity planning and performance In general, help is needed to implement the system so that it produces measurable results in a specific business setting. I'm Bruce Ingraham. If you need help in these areas, contact me today! For additional information about services, competencies, and experience, please peruse the site.
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